Gil's Home Page / Resume / Fave Web Sites / 1957 TimeLine / "Toy Book" Excerpt / Nikkei View

Gil Asakawa
Writing Samples


Back to Index of Writing Samples


This article was the cover story for the Rocky Mountain News' Weekend Spotlight section on Oct. 26, 2001

NO ATTITUDES
At age 15, Rock Isand remains true to its motto
By Gil Asakawa

Rock Island
1514 15th St.
(303) 572-7625
http://rockislandclub.com
Cover charge: Tuesdays-Wednesdays $5, Thursday, Friday and Sundays no cover, Saturday All Ages Rages $10


On a hot August night in 1986, the doors opened to a new nightclub in Lower Downtown Denver - an area that was home to a mere handful of bars but not exactly known as a Mecca for area culture or entertainment. The club was tucked into a dark street anchored by the Wazee Supper Club on the corner and the Terminal Annex post office at the other end of the block, and hidden under the shadow of what was then the 15th Street Viaduct.

It was called Rock Island, but you wouldn't know it from any outward appearances. There were no glitzy signs, no flashing neon in the blacked-out window. There was simply a concrete ramp studded with glass inlays lit from below that led off the street into the building's entrance. There, a hostess greeted curious visitors from an opened bank vault door and waved them inside.

Inside, the club was dark, with black paint the main color scheme. A room with a bar was to the left, but straight ahead from the entrance was a large room with a main dance floor. A raised bar gleamed with chrome on one side of the room, and on the opposite side was a bare brick wall decorated only with the club's logo, a giant cutout replica of Picasso's 1952 image, "The Acrobat," with a mirror image added to one side.

The nightclub was an early sign of Denver's growing sophistication and big-city aspirations. It played cutting-edge alternative rock and ear-splitting rhythmic onslaught that would later be called industrial music, and it became a haven for hipsters who wanted to dance but wanted to avoid the big hair and cheesy post-disco of the day at other nightclubs.

Since that summer's soft launch, Rock Island has celebrated its birthday every year on Halloween.

This year marks a landmark: Rock Island's 15th anniversary, in what is now a crowded market full of clubs catering to night crawlers and bar-hoppers, in a brightly-lit LoDo neighborhood that has become Denver's entertainment destination. The club plans to celebrate with a special night of dancing and entertainment including a touring burlesque troupe.

Rock Island was the brainchild of one man, says David Clammage, an original investor in the nightclub and now the owner. "The vision for the club, the concept, was Charles Callaway's," he says. "Charles' concept was the New York model: No sign on the door, so that just finding the place meant you were part of the cognoscenti."

Callaway is a developer who bought and refurbished the Oxford Hotel in the 1970s, and saw the potential of the LoDo area long before others moved into the neighborhood, a decade before anyone thought to build a baseball stadium there. (Callaway still has an office in the Oxford Hotel, but these days he spends much of his time in Mexico, where he's building a home.)

"Charles was the guiding force, who said 'let's put a nightclub here' and he was the one who suggested the gothic industrial theme," Clammage recalls. "There wasn't anything like that in Denver at the time. In LoDo at the time, there were four liquor licenses, for the Wazee, Oxford, Terminal Bar (now Jax Fish House) and El Chapultepec. There are now 92."

Although downtown's yuppification had stretched to Larimer Square by the mid-1980s, the blocks between Larimer and Union Station were still like New York's Bowery, a dark and dingy no-man's land of bums, warehouses and lonely old businesses such as American Seasonings and Rockmount Ranchwear. Old-timers can hardly recognize the area now.

Rock Island quickly caught on with Denver's burgeoning young urban crowds, and became an alternative to the top-40 discos in Glendale and Cherry Creek, where suburbanites went to meet and mingle at places with names like London Haus and Bogart's. Unlike the brightly-dressed dancers elsewhere, the audience at Rock Island matched the décor - black was the prevailing color scheme, to match the darker music.

"We've drifted from our original formula off and on, but we're back to our goth and industrial roots again," Clammage says. "Our theme really is 'No Attitude.' The other night I saw a guy in a suit and tie standing next to a kid covered in tattoos and a nose ring, and they were talking about Randy Johnson's fastball. That's what I love about this place."

There have been some changes at Rock Island over the years.

When the club first opened, one section of the basement room was blocked off and called "The House of Toast." The reason, Clammage explains, was the tavern license Charles Callaway had from the Oxford Hotel required Rock Island to serve food. "So we served toast to meet our food service requirement." The problem was, he adds, "All those toasters were a fire hazard."

Other ideas that didn't go over well were attempts to adjust the musical mix to keep up with the fads: "We tried Latin jazz and salsa night, and it didn't go over well. We tried DJ culture style and 'house' music. But people expect us to be edgier, it's always been a more alternative crowd here."

These days, Saturday nights are the closest to mainstream with its MTV-style playlist for club's popular "All-Ages Rages," but even then the music is all extended club mixes and alternate versions, not the stuff that gets played on cable TV and radio.

The club also briefly changed its name, to "Club No-No" in the early '90s. But the regulars said "no no" to the name and it was changed back.

Ken Hamblin III, who plays Afrobeat and "nujazz" music for a diverse and loyal crowd every Tuesday at Rock Island as DJ K-Nee, was one of the club's early DJs. The secret to the club's success, he says, is its consistent commitment to the cultural cutting edge. "In Colorado, you know, some venues basically cater to the common person, never truly pushing the limits of what they're doing but offering what the average guy or Jane Doe wants."

The club's most consistent commitment to an alternative crowd has been to support the musical taste of the "goth" subculture, the black-clad, sad-eyed followers of gothic fashion, literature and downbeat dance music. The club hosts a long-running goth night every Sunday.

"The goth demo has shrunk over the years, but the fans of the music are incredibly loyal," Clammage says. "It's not just about the music, it's a lifestyle choice, and they're extraordinarily well-read. It's just that their music tastes are very specific. They have an appreciation of the darker elements of life. They're alienated from a lot of other venues, but we were built on that genre, and we welcome them."

Because the club adopted an all-ages night about nine years ago, Rock Island sometimes suffers from a reputation as an underage club. But Clammage is enthusiastic about turning the business over every Saturday - a big night for bars everywhere - to a non-alcoholic crowd. He sees it as market development for future club regulars as the kids grow older. "I love it when someone recognizes me, and comes up and says, 'Yeah, I used to come in here all the time when I was 17.'"

Clammage maintains the enthusiasm of a young club denizen, although he admits to being "just an old goth." He still listens to '80s groups such as the Cure, Bauhaus, Sisters of Mercy, but adds, "The kids keep me really fresh - my music library keeps growing and growing."

Clammage, whose primary business is corporate and government project financing, says, "Rock Island is what I do for fun and art. It keeps me young and connected to a class of people whose company I enjoy."

He not only owns the club, but also the building that houses it. "We don't have the pressure other clubs have to squeeze the nickel until the buffalo sh-s," he chuckles.

That's a large part of why it doesn't have to change concepts with every passing trend.

The only time Rock Island was seriously in trouble was in the late 1980s. "Competitively, in 1988, 23 Parrish opened (at 23rd and Blake at the other end of LoDo), and it was an upscale carbon copy of us," Clammage says. "Those were some bad times."

Still, Rock Island found ways to retaliate. When the new club began a promotion giving away free drinks from 11 pm to midnight, Rock Island finally decided if they couldn't beat 'em, drain 'em.

"We rented a double decker bus and at 11 pm every night we'd get everyone from our club and take them to 23 Parrish, and at midnight the bus would return and collect everybody bring them back."

With 15 years as one of Denver's best-known nightspots, Clammage wonders how long it can last. "I've asked myself that many times since 1986. Nightclubs have to stay as fresh as their customers-and their staff. My nephew just turned 19 and came to work for me. I can see him keeping this thing going for another 15 years."

He wouldn't do it again if he had the chance, though. "Never. The magic of this place has been so unique, I could never replicate it. Rock Island has been incredibly fun."


Sidebar: What else happened in 1986?

  • The space shuttle Challenger explodes after launch
  • President Ferdinand Marcos flees the Philippines, and his wife Imelda leaves behind a mountain of shoes
  • The nuclear power plant at Chernobyl in the Soviet Union suffers a meltdown
  • Illegal US arms sales are uncovered in the Iran-Contra scandal
  • The Chicago Bears beat the New England Patriots in Super Bowl XX
  • The Boston Celtics defeat the Houston Rockets in the NBA finals
  • The Montreal Canadiens take the Stanley Cup over the Calgary Flames
  • Prince's "Kiss," "Sara" by Starship, Robert Palmer's "Addicted to Love" and Whitney Houston's "Greatest Love of All" are among the top hits
  • The top movies of the year include "Aliens," "The Color of Money," The Color Purple," "Crocodile Dundee" and "Ferris Bueller's Day Off"
  • The top five TV shows are, in order, "The Cosby Show," "Family Ties," "Cheers," "Murder She Wrote," "The Golden Girls" and "60 Minutes."

Extra: My best Rock Island memory
One night after a concert at Fiddler's Green by Tom Petty and the Heartbreakers and punk band the Replacements, the members of both groups flocked to Rock Island and kicked off the hapless local band playing on the stage in the basement behind a chain link fence. The room was crammed and sweaty as word got out that they had taken over and were playing a psychotic playlist of oldies and bar-band standards. I stood on a small round table, holding on to the ceiling to steady myself and see over the crowd, but a tall man with a big head of curly hair blocked my view. At one point, I yelled out "Freebird!" as a joke request, and the guy in front of me turned in appreciation, laughing and yelling, "Yeah, 'Freebird!" It turned out to be Heartbreakers guitarist Mike Campbell, who clambered off his table and joined his band mates on stage. The combined group played into the wee small hours and left an indelible memory. They didn't play "Freebird," though.



I've got plenty more writing samples if you're interested.
Thanks for reading!

Copyright 1998, 1999, 2000, 2001 by Gil Asakawa -- not for use without permission.
Contact me if you'd like to run "Nikkei View" in your publication.
Thanks for reading!

Contact me at:
gil@gillers.com


Gil's Home Page / Resume / Fave Web Sites / 1957 TimeLine / "Toy Book" Excerpt / Nikkei View