Gil Asakawa's Nikkei View | jabbawockeez
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Whenever I see an Asian on TV, either in a program or on a commercial, who's the brunt of some comedic joke, my first reaction is to clench my stomach in anticipation of some personal embarrassment, as if the Asian on screen could easily be me. But here's a TV commercial that makes fun of an Asian guy, that manages to be funny and doesn't bother me (although the first time I saw it I did clench up, expecting that slap in the face), and respectful of the Asian dude's dancing ability -- that is, until, he screws up. The commercial, for Southwest Airlines, makes me chuckle every damned time, and I've seen the thing a lot. What makes me feel good about the video is that the African Americans in the scene start out skeptical of the Asian guy's ability to impress the woman (that's Ellen Cleghorne from SNL, isn't it?, but then everyone in the club, includig the DJ, give the guy his props and start urging him on. That's when he knocks over the turntables.. and the tagline for Southwest comes in: "Want to get away?"