Gil Asakawa's Nikkei View | psy
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November 21, 2012

PSY, the Korean pop sensation whose viral hit video, "Gangnam Style," has been viewed alomst 800 million times on YouTube (that's the official video, never mind the countless other users' uploads and all the spoofs and tributes), closed out the American Music Awards on Nov. 18. In a savvy, surprising and ultimately, ironic, collaboration, the 35-year-old PSY (real name: Park...

September 5, 2012

Scooter Braun, the management guru behind Justin Bieber and Carly Rae Jepsen, today announced he's signed Korean rap artist Park Jae-Sang, better-known as PSY, the dude with the huge viral video hit, "Gangnam Style" (see above). The goofy, annoying techno-dance thumper with the horsey-straddling giddyup choreography is unavoidable -- with more than 107 million views as of this writing, it's become...