Gil Asakawa's Nikkei View | mcdonald’s
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August 20, 2009

Turnabout is fair play, right? It's karma. In Japanese, it's a bachi coming back -- basically, you reap what you sow. McDonald's in Japan has started using a laughable nerd who doesn't have a clue in its ads, mangling Japanese, looking all uptight in glasses and ill-fitting khakis. You'd think it's how an Asian would be cast in American commercials...