I admit it, I'm stooping to lowest-common-denominator tactics. People love animal videos. And I shot one. Erin began feeding unsalted peanuts in the shell to a squirrel she saw out back, which turned into two squirrels, and then three and now possibly four or five different ones. We recognize "Fatso," "Runty" and "Rat-tail," but there are a couple of others,...
Betty James just passed away. Who's that, you say?
She's the woman whose husband invented the Slinky, and the woman who headed the company that manufactured all the wacky variations of Slinky, from Slinky Dogs to Plastic Rainbow Slinkys, for decades. My friend Leland Rucker, with whom I co-authored "The Toy Book" in 1991, just posted his thoughts about the time we were lucky enough to meet her while researching the book.
I vividly remember meeting Betty James. She was appreciative that a couple of aging boomers like us were interested in her company. She was a giant, but unknown to the zillions of kids who grew up with her toy. She gave us brass special edition Slinkys after meeting us. I still have mine on my desk….
The story of the Slinky, which I'll include below from "The Toy Book"'s first chapter, is pretty fascinating, because it was discovered by chance, and was a bellwether -- the first truly original toy for the nascent generation, because it was first sold in the fall of 1945 in the flush of the post-war holiday season. That's why it led off the book.
But Betty James was a fascinating story herself. Richard James may have invented the Slinky but Betty made it a generational icon. Around 1960 Richard James left his wife and six children to join a religious cult in Bolivia. He died in 1974. Betty James took over as CEO of James Industries when he left, brought the company out of its debts (her husband had apparently "donated" a lot of profits to the religious group), and then started diversifying the Slinky product line and running the TV commercials that many Boomers can still sing along to.
It's because of her efforts that to this day, if you say "Slinky" to almost anyone in in the US of almost any age, they'll hold out there hands, palms up, and wave them up and down to mimic playing with the spring.
NOTE: July 8, 2022 I received an email from a reader named Sven about the fate of the Flip video camera that I wrote about way back in 2008. It of course has been discontinued long ago, as mobile phones became the de facto camera that almost everyone has with them these days. Here's a well-researched article about the Flip camera's history.
I know some of my friends think of me as a gadget freak, but I only get crazed about a new toy every once in a while. iPods, for instance. Or digital cameras before that. Walkmans (Walkmen?) in the '80s.
Here's my newest gadget recommendation: We recently bought two Flip video cameras and we're having a blast with them. I had checked out the Flip last year when they were first introduced -- Costco sold them for a few weeks and then stopped carrying them.
Several months ago, our pal Bill Imada, founder of the IW Group media and advertising firm, held up a Flip after giving a presentation to the Colorado chapter of the National Association of Asian American Professionals, and told us we have to get one.
At Denver's Cherry Blossom Festival in June, my brother Glenn Asakawa, a former photographer at The Denver Post now working for the University of Colorado, held up his Flip, and I was reminded that I wanted to get one.
We still tend to regard our websites as ancillary to our primary mission of producing newspapers. But I submit that our primary mission is to report and comment upon the news and that it is the newspaper itself that has become ancillary. So maybe we should regard the Internet not as an extra thing we do, but as the core thing we do.
As a card-carrying baby boomer (I guess officially, with my AARP membership!), I was 10 when most of 1968 happened. It was a pivotal year, no doubt -- though in my consciousness, '69 left a deeper impact. AARP magazine does a fine job of using the Web as a story-telling device to revisit the year. This online special section kicks...
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.This idea of the Long Tail perfectly describes my experience with an online tribute page I created for my friend Alan Dumas, who died suddenly of a heart attack in April 1999.