December 5, 2008
We still tend to regard our websites as ancillary to our primary mission of producing newspapers. But I submit that our primary mission is to report and comment upon the news and that it is the newspaper itself that has become ancillary. So maybe we should regard the Internet not as an extra thing we do, but as the core thing we do.
As a card-carrying baby boomer (I guess officially, with my AARP membership!), I was 10 when most of 1968 happened. It was a pivotal year, no doubt -- though in my consciousness, '69 left a deeper impact. AARP magazine does a fine job of using the Web as a story-telling device to revisit the year. This online special section kicks...
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.This idea of the Long Tail perfectly describes my experience with an online tribute page I created for my friend Alan Dumas, who died suddenly of a heart attack in April 1999.