Wow. As if buying crappy-tasting, unauthentic “sushi” at your local supermarket or Costco wasn’t enough, they’ve found a way to completely commodify sushi — sushi rolls, at least — as a mass-produced pre-packaged snack food. Sushi Poppers are individually wrapped sushi rolls on a stick that you eat like… a Popsicle, those quiescently frozen confections.
In fact, you can even buy Sushi Poppers online, and have it delivered frozen, packed with dry ice. They claim they’ll be fine frozen for up to 30 days. I dunno, I’ve never been able to eat sushi that’s even refrigerated overnight, never mind frozen for a month. I may have to order some just to test it. You get six tubes of sushi on a stick, with seven pieces in each roll (that’s 42 pieces), for $29.95. You can get various flavors, including ones with raw tuna, spicy tuna or salmon, cooked fish, vegetarian, meat (teriyaki chicken or beef, miso chicken) and some dessert flavors.
It seems they’re really stretching the definition of “sushi” here.
If you’re suspicious of ordering frozen sushi through the mail, the company is planning to have the Poppers available at retailers nationwide, with the sushi made locally. Continue reading
