Who should an APA Heritage Month celebration be aimed at?

We just snuck out after a couple of hours of Denver’s annual Asian Pacific American Heritage Month celebration, an event sponsored by Colorado’s APA umbrella organization, Asian Roundtable. This free event has been going on for over a decade, and it’s held every May in a community auditorium at the Well Fargo Bank building in downtown Denver.

The Asian Roundtable represents two dozen APA organizations and for-profit companies as well as some individuals. Its member organizations sponsor the event, which runs from 11 am-4pm on a Saturday, kicking off with a buffet and then featuring several hours of performances.

I was involved with this event when I was the president of the Mile-Hi chapter of the JACL, almost 10 years ago. Back then, I appreciated the event because it brought Asian communities together to learn from each other. I was surprised at the time that Asians knew so little about each other’s cultures. One year the JACL brought some basic sushi for people to taste, and people kept asking me, “What is that?” (Sushi, or wasabi.) “What’s the soy sauce for?” (The sushi.) “What does this taste like?” (Try it and see, lady.)

Then it struck me — Asians are so tribal and insulated from each other, that they don’t know anything about the other Asian cultures. I admit, I didn’t exactly grow up eating Filipino or Thai or Vietnamese food. But I’ve embraced all those cuisines, and more, every chance I get. Many Asians (especially older Asians) don’t do this. Continue reading

A graduating student’s update about the University of Colorado’s “War Against Asians” Campus Press article

The email below was sent today by David Chiu, a graduating senior at the University of Colorado. He’s been involved with a group of students, meeting with the CU administration since Feb. 18, when an ill-advised satire column titled “If It’s War that Asians Want, It’s War They’ll Get” was posted on the Campus Press website of the university’s school of journalism.

If you’re not familiar with the controversy, here is an article published by the Pacific Citizen, and my original blog post and an update and a second follow-up.

David’s update, sent almost on the eve of his graduation, is a sad commentary on the frustrations felt by the students who were directly affected by this article. There hasn’t been a lot of progress, although there have been a lot of politically correct platitudes and promises given out.

There are efforts outside the university, within the Asian Pacific American community at large, to keep the issue alive during the summer months. What these brave and dedicated students have started at CU have caused a ripple effect outside Boulder’s insular world, that will hopefully continue outward for a long time. Continue reading

Asian Pacific American Heritage Month, the Sitar, George Harrison, The Concert for Bangladesh and Me

I’m a born-again Asian American. Most of my life, I was oblivious to my rich roots and Japanese heritage. I was a banana — yellow on the outside, white on the inside. So probably more than some Asian Americans, I like the idea that May is officially “Asian Pacific American Heritage Month” in the U.S.

There’s a part of me that finds it irritating that APAs get noticed once a year and we’re practically invisible the other 11 months. But I’m glad that former transportation secretary Norm Mineta drafted the legislation to establish this month-long celebration when he was a Congressman. I’m pretty immersed in the APA community now — not just Japanese American, but also the dozens of other Asian ethnic cultures and how they’ve evolved as they’ve become established in the U.S.

APA Heritage Month makes me think of times when I was less connected to my own roots, and not interested in the vast wealth of culture throughout Asia.

When I was a kid, I was into Japanese and Chinese (or more correctly, Chinese American) food. That’s what my family ate when we weren’t eating hamburgers, steak, spaghetti and pizza. This was before I developed my voracious appetite for Indian, Vietnamese, Korean, Cambodian, Singaporean and Filipino food. It was pre-dim sum. And, it was way before I grew to appreciate all kinds of Asian music, both traditional and Asian American.

(Note: For those of you non-Asians who are Asiaphiles, I want to make the distinction that though we Asian Americans appreciate our heritage and understand how we’re steeped in traditional values, we’re all about the mix of being both Asian and American, or perhaps more accurately, being Asian in America.)

One very clear example of my growth and awareness of Asian culture today as opposed to when I was younger, is my appreciation for one particular track in George Harrison’s landmark recording, “The Concert for Bangladesh.” The track is the Indian music performance, “Bangla Dhun,” by the sitar master Ravi Shankar. Continue reading

Ads without Asian stereotypes

Bill Imada, founder and CEO of IW Group, a PR/Marketing firm, is part of a group blog at Advertising Age called “The Big Tent” that’s worth following. In this recent post, Bill writes about (and includes embedded videos of) TV commercials that include Asians and Asian Americans without using demeaning stereotypes.

Here are the ads that Bill writes about:

The post is in reaction to the stupid animated commercials for SalesGenie.com that debuted during the Super Bowl, which are still airing despite complaints from APA groups. Continue reading

Asian Americans can dance

Whenever I see an Asian on TV, either in a program or on a commercial, who’s the brunt of some comedic joke, my first reaction is to clench my stomach in anticipation of some personal embarrassment, as if the Asian on screen could easily be me.

But here’s a TV commercial that makes fun of an Asian guy, that manages to be funny and doesn’t bother me (although the first time I saw it I did clench up, expecting that slap in the face), and respectful of the Asian dude’s dancing ability — that is, until, he screws up.

The commercial, for Southwest Airlines, makes me chuckle every damned time, and I’ve seen the thing a lot. What makes me feel good about the video is that the African Americans in the scene start out skeptical of the Asian guy’s ability to impress the woman (that’s Ellen Cleghorne from SNL, isn’t it?, but then everyone in the club, includig the DJ, give the guy his props and start urging him on. That’s when he knocks over the turntables.. and the tagline for Southwest comes in: “Want to get away?” Continue reading