The V3 conference for Asian America Digital Media, which was held August 25 in Los Angeles, was a landmark event. It was the first time that Asian American media from both journalism and the blogosphere gathered together to discuss their online presence and share their knowledge and skills.
The conference grew out of a similar event, the Banana conference that celebrated Asian American Pacific Islander (AAPI) bloggers. Erin and I were a panelist at the first Banana conference in 2009, and helped organize Banana 2 last year, which was produced with help from IW Group, an Asian American media and marketing agency.
For V3, which was presented by the Asian American Journalists Association’s Los Angeles chapter, I was the Director of Programming. I decided the topics of the panels and chose most of the panelists, from sessions on Asian Americans in politics (moderated by MSNBC anchor Richard Lui) to a plenary session on the increase of AAPIs in mainstream Hollywood movies, TV series and even commercials. We held serious sessions on how Asian Americans can use social media for non-profit organizations and causes, as well as pop-culture topics like how anime and manga are evolving in the digital era.
The conference was a success, with 500 attendees who filled the sessions, which were held at the Japanese American National Museum in Little Tokyo. Attendees enjoyed a Friday night Opening Reception and Awards Ceremony at the Pacific Asia Museum in Pasadena. But numbers weren’t the only measure of success.