Scooter Braun, the management guru behind Justin Bieber and Carly Rae Jepsen, today announced he’s signed Korean rap artist Park Jae-Sang, better-known as PSY, the dude with the huge viral video hit, “Gangnam Style” (see above).
The goofy, annoying techno-dance thumper with the horsey-straddling giddyup choreography is unavoidable — with more than 107 million views as of this writing, it’s become a meme with a life of its own. There’s a pretty fun (slightly less annoying) mashup of the song with bits by LMFAO, Far East Movement (featuring Dev), Offspring and Bloodhound Gang titled “Like a Bad White Guy Party Gangnam Style” (see below).
The song’s video was choreographed by PSY, whose name is a reference to “psycho” for his outsized personality. The “Gangnam” in the song refers to the high-toned part of Seoul, where he probably hangs out — Park is a star in Korea.
No doubt the song will now become a megahit with the backing of a US pop music label. There’s a general buzz around Korean pop music, or Kpop, these days, so PSY benefits from that spotlight.