“Gangnam Style” artist PSY signed to US deal: Will he be the 1st Korean superstar here, or a one-hit wonder?

Scooter Braun, the management guru behind Justin Bieber and Carly Rae Jepsen, today announced he’s signed Korean rap artist Park Jae-Sang, better-known as PSY, the dude with the huge viral video hit, “Gangnam Style” (see above).

The goofy, annoying techno-dance thumper with the horsey-straddling giddyup choreography is unavoidable — with more than 107 million views as of this writing, it’s become a meme with a life of its own. There’s a pretty fun (slightly less annoying) mashup of the song with bits by LMFAO, Far East Movement (featuring Dev), Offspring and Bloodhound Gang titled “Like a Bad White Guy Party Gangnam Style” (see below).

The song’s video was choreographed by PSY, whose name is a reference to “psycho” for his outsized personality. The “Gangnam” in the song refers to the high-toned part of Seoul, where he probably hangs out — Park is a star in Korea.

No doubt the song will now become a megahit with the backing of a US pop music label. There’s a general buzz around Korean pop music, or Kpop, these days, so PSY benefits from that spotlight.
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‘Sukiyaki,’ Kina Grannis’ music and the random magic of YouTube

hapa singer-songwriter kina grannis Surfing YouTube videos can be like the early days of surfing the Internet. Following links to random Web pages is a leap of faith, a trust in kismet, that what you’re about to see is both somehow related to what you were seeking in the first place, and hopefully entertaining.

In the midst of one of my YouTube forays, following related videos then backing up and taking another path to other videos, I came across one of my favorite songs of all time, “Ue O Muite Arukou” by Kyu Sakamoto, the Japanese pop star who had a worldwide #1 hit with the song in 1963.

You probably know the song better by the name put on it by its American label, “Sukiyaki.” It’s been covered in English by a number of artists, most notably Taste of Honey in the ’80s and the Viet pop singer Trish Thuy Trang more recently. She sings both English and Japanese in her version. (See Sakamoto’s, Taste of Honey’s and Tran’s video versions below. They’re all available on YouTube.)

From there, I clicked to a cover version of the song by a hapa musician named Kina Grannis and was pleasantly surprised by the sweet, cool, understated quality of her version of the song — which she sings in the original Japanese — as well as the scope and depth of her talent on other videos. Here’s the video:

Grannis is from Southern California, and won a songwriting contest sponsored by Doritos with the catchy song, “Message from Your Heart,” which was aired during the Super Bowl in February. The contest led to a deal with Interscope Records.
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